I will help you manage digital marketing and e-commerce
How? Strategically, measurably, for the customer and, last but not least, as a team
What I help with
I help companies and brands with marketing and e-shops, mainly focusing on online activities. I enjoy companies that have an online store as one of their sales channels, but it is not a requirement. In addition, I also do websites or training here and there.
- 01Audit of existing communications
- 02Creating a marketing strategy
- 03Setting up internal processes
- 04Definition of key metrics
- 05Long-term supervision
- 06Humanity, reliability, teamwork
What are solid marketing fundamentals in my opinion?
Strategy
Do you have a business plan or business strategy? The marketing plan should be based on that, I'm happy to help with both.
Brand
What the customer sees is important. But what is more important is what they feel when they come into contact with the brand. How they perceive the brand.
Websites
The vast majority of companies direct their customers to their website, whether it is an e-shop or another type of business.
Analytics
The digital world allows you to measure virtually everything, including conversions. This is a good starting point for quality decision-making.
CRM (segmentation)
Targeted communication is always more effective than general communication. You need to know your customers in detail and work with them.
Communications
Every activity has its own KPIs, its own purpose, and one main goal, whether it's a brand campaign or a performance activity.
Metrics
Let's have meaningful goals, based on which we can say whether an activity is effective (meaningful) for the company or not.
Automation
Yes, sometimes it takes more time to set everything up, but today's era allows for frequent use of automation.
Optimization
It doesn't end with the launch of the campaign, on the contrary. During the course of the activities, it is necessary to monitor and improve them. Or turn them off.
UX (user experience)
Subjectivity is tricky, whether it's a website or a key visual. Regularly asking your target audience is the solution.
Marketing, mountains and people
I have been professionally involved in marketing for 20 years. Of those, I was an employee in large companies for 11 years, and now I work freelance as an external consultant, occasionally “jumping” to a company for more intensive cooperation. I work mainly in Prague, but sometimes I like to travel outside of it. And I like the mountains.
All about meI host podcasts
I am a co-founder of the mountain video portal naHoru.tv. As a host, I interview climbers, chalet keepers, mountain runners, ski mountaineers and rescuers.
naHoru.tv →I work with AI
AI is my everyday partner – it helps me with analyses, research, copy and website prototypes. That leaves me more time for strategy and for people.
Clients
I have helped large corporations and individuals. Here are the companies and brands I have worked with in the past or am currently working with.
“Reliability is the foundation of trust, and without trust, no relationship can exist.”
— Stephen Covey
“Politics belongs in parliament.”
— Václav Havel
“Honesty is the first chapter in the book of wisdom.”
— Thomas Jefferson