
What I help with
Audit of existing communications
Creating a marketing strategy
Setting up internal processes
Definition of key metrics
Long-term supervision
Humanity, reliability, teamwork

Key marketing areas
What are solid marketing fundamentals in my opinion?
Strategy
Do you have a business plan or business strategy? The marketing plan should be based on that, I'm happy to help with both.
Brand
What the customer sees is important. But what is more important is what they feel when they come into contact with the brand. How they perceive the brand.
Websites
The vast majority of companies direct their customers to their website, whether it is an e-shop or another type of business.
Analytics
The digital world allows you to measure virtually everything, including conversions. This is a good starting point for quality decision-making.
CRM (segmentation)
Targeted communication is always more effective than general communication. You need to know your customers in detail and work with them.
Communications
Every activity has its own KPIs, its own purpose, and one main goal, whether it's a brand campaign or a performance activity.
Who am I?
I have been professionally involved in marketing for almost 19 years. Of those, I was an employee in large companies for 11 years, and now I work freelance as an external consultant, occasionally "jumping" to a company for more intensive cooperation. I work mainly in Prague, but sometimes I like to travel outside of it. And I like the mountains.
Clients
I have helped large corporations and individuals. Here are the companies and brands I have worked with in the past or am currently working with.
Favorite quotes
“Reliability is the foundation of trust, and without trust, no relationship can exist.”
Stephen Covey
"Politics belongs in parliament."
Vaclav Havel
"Honesty is the first chapter in the book of wisdom."
Thomas
Jefferson