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I will help you manage digital marketing and e-shops

How? Strategically, measurably, for the customer and, last but not least, as a team

About me

I help companies and brands with marketing and e-shops, mainly focusing on online activities. I enjoy companies that have an online store as one of their sales channels, but it is not a requirement. In addition, I also do websites or training here and there.

Mountains.jpg

What I help with

Audit of existing communications

Creating a marketing strategy

Setting up internal processes

Definition of key metrics

Long-term supervision

Humanity, reliability, teamwork

Mobile phone mockups

Key marketing areas

What are solid marketing fundamentals in my opinion?

Strategy

Do you have a business plan or business strategy? The marketing plan should be based on that, I'm happy to help with both.

Brand

What the customer sees is important. But what is more important is what they feel when they come into contact with the brand. How they perceive the brand.

Websites

The vast majority of companies direct their customers to their website, whether it is an e-shop or another type of business.

Analytics

The digital world allows you to measure virtually everything, including conversions. This is a good starting point for quality decision-making.

CRM (segmentation)

Targeted communication is always more effective than general communication. You need to know your customers in detail and work with them.

Communications

Every activity has its own KPIs, its own purpose, and one main goal, whether it's a brand campaign or a performance activity.

Automation

Yes, sometimes it takes more time to set everything up, but today's era allows for frequent use of automation.

Optimization

It doesn't end with the launch of the campaign, on the contrary. During the course of the activities, it is necessary to monitor and improve them. Or turn them off.

Who am I?

I have been professionally involved in marketing for almost 19 years. Of those, I was an employee in large companies for 11 years, and now I work freelance as an external consultant, occasionally "jumping" to a company for more intensive cooperation. I work mainly in Prague, but sometimes I like to travel outside of it. And I like the mountains.

Clients

I have helped large corporations and individuals. Here are the companies and brands I have worked with in the past or am currently working with.

Favorite quotes

“Reliability is the foundation of trust, and without trust, no relationship can exist.”
Stephen Covey
"Politics belongs in parliament."
Vaclav Havel
"Honesty is the first chapter in the book of wisdom."
Thomas
Jefferson
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